English version

Benna has taken note of a recent post circulating on social media regarding alleged reductions in profit margins following price revisions.

Following an internal review, the Company confirms that the author of the post is not a direct client of Benna, but a client of an independent distributor. Benna operates through a network of distributors who are self-employed, independent economic operators. These distributors purchase products directly from Benna and subsequently resell and distribute them to their own clientele, including mini-markets and retail outlets.

This distribution model is long-established and is operated strictly in line with Maltese competition legislation, specifically the Competition Act (Chapter 379 of the Laws of Malta), which regulates fair competition and prohibits practices that could distort the market, including price fixing or the imposition of resale prices. Under this legal framework, distributors operate independently and determine their own commercial terms with their clients.

Benna categorically states that the claims made on social media are unfounded and incorrect. The Company has never reduced profit margins of shop owners as a result of any price revisions. Benna conducts its business in a transparent, fair, and responsible manner, and always in the best interest of its customers, irrespective of whether they are small, medium, or large retail outlets.

Notwithstanding the above, Benna treats such allegations seriously. The Company is committed to investigating any claims of irregular or improper conduct. Should any wrongdoing by distributors be identified, the matter will be reported to the competent authorities without hesitation.

Any shop owners who believe they have experienced similar issues are encouraged to contact Malta Dairy Products directly so that the matter can be properly reviewed and addressed.

Benna remains committed to open dialogue, transparency, and the protection of both consumers and retailers within the parameters of Maltese law.

Verżjoni bil-Malti

Benna ħadet nota ta’ post riċenti li qed jiċċirkola fuq il-midja soċjali rigward allegazzjonijiet ta’ tnaqqis fil-marġni ta’ profitt wara reviżjonijiet fil-prezzijiet.

Wara verifika interna, il-Kumpanija tikkonferma li l-awtur tal-imsemmi post mhuwiex klijent dirett ta’ Benna, iżda klijent ta’ distributur indipendenti. Benna topera permezz ta’ netwerk ta’ distributuri li huma operaturi ekonomikament indipendenti u self-employed. Dawn id-distributuri jixtru l-prodotti direttament mingħand Benna u sussegwentement ibigħu u jqassmu l-prodotti lill-klijenti tagħhom, inklużi mini-markets u ħwienet tal-bejgħ bl-imnut.

Dan il-mudell ta’ distribuzzjoni ilu fis-seħħ għal numru ta’ snin u huwa operat b’mod strett skont il-leġiżlazzjoni Maltija dwar il-kompetizzjoni, b’mod partikolari l-Att dwar il-Kompetizzjoni (Kapitlu 379 tal-Liġijiet ta’ Malta), li jirregola l-kompetizzjoni ġusta u jipprojbixxi prattiċi li jistgħu jfixklu s-suq, inkluż l-iffissar tal-prezzijiet jew l-impożizzjoni ta’ prezzijiet ta’ bejgħ mill-ġdid. Skont dan il-qafas legali, id-distributuri joperaw b’mod indipendenti u jiddeterminaw huma stess il-kundizzjonijiet kummerċjali tagħhom mal-klijenti.

Benna tiddikjara b’mod ċar u kategoriku li l-kummenti li tħallew fuq il-midja soċjali huma bla bażi u mhumiex korretti. Il-Kumpanija qatt ma naqqset il-marġni ta’ profitt tal-ħwienet bħala riżultat ta’ kwalunkwe reviżjoni fil-prezzijiet. Benna twettaq l-operat tagħha b’mod trasparenti, ġust u responsabbli, u dejjem fl-aħjar interess tal-klijenti tagħha, kemm jekk huma ħwienet żgħar, medji jew kbar.

Minkejja dan kollu, Benna tieħu dawn l-allegazzjonijiet bis-serjetà. Il-Kumpanija hija impenjata li tinvestiga kwalunkwe allegazzjoni ta’ kondotta irregolari jew mhux xierqa. F’każ li jiġi identifikat xi aġir ħażin min-naħa tad-distributuri, il-kwistjoni tiġi rrappurtata immedjatament lill-awtoritajiet kompetenti.

Kull sid ta’ ħanut li jemmen li esperjenza sitwazzjonijiet simili huwa mħeġġeġ jikkuntattja direttament lil Malta Dairy Products, sabiex il-każ ikun jista’ jiġi eżaminat u indirizzat kif xieraq.

Benna tibqa’ impenjata favur djalogu miftuħ, trasparenza, u l-ħarsien kemm tal-konsumaturi kif ukoll tal-bejjiegħa, dejjem fil-qafas tal-liġi Maltija.